Using Brochures for Your Marketing

There is no question that printed materials are quickly going out of style as we move further and further into the digital age. But that doesn't mean you should overlook this method of marketing altogether. For one, there are still quite a few individuals who prefer to get an old-fashioned brochure. And if you run something like a dentist's office, you know that people in the waiting room will reach for a brochure while waiting, if one can be found. My only point is, printer materials still have a place in a comprehensive promotional campaign. Below, I will offer a quick guide on using brochures for your marketing, and also provide you with links to Printplace coupons that you can use to ensure that you are getting the lowest prices possible when ordering printed items.

brochures from PrintplaceQuality is key when you are printing brochures. Use eye-catching colors and striking images for the greatest impact. Text is really important, so you may want to work with a skilled copywriter if you don't have a wordsmith working for your organization. Some printing services like Printplace will offer designer or writing services on occasion, so you may want to check with them. The best places to get writing done cheaply is on online marketplaces like Fiverr and iWriter. As for the images, you probably have a few at hand already that you can use, but if you do not, using stock images is always an option you may want to think about. Images should all be high quality so that when printed, they do not appear grainy or unclear.

In most cases, people will read brochures when bored or waiting for something. Because of this, you do not have to be afraid of providing a good amount of text. Take the opportunity to clearly explain what your business does, and why using your business will benefit your customers. If possible, you might want to create a small chart comparing your product or services to competitors. Printing prices on brochures, however, is often not a good idea, since you may want to change the price later. If the price has been printed on your brochure, then you may need to recycle hundreds or even thousands of unused brochure. Of course, you can put a sticker over the price with the new price written on it, but this will not look very professional.

Printing can be on the expensive side, but you can get discounts if you buy from online printing companies like Printplace. Search for Printplace coupons or similar phrases in Google to see if there are any promotions you can use (Hotprintingdeals.com offers Printplace coupon codes as well). Most promotions only go on for a limited time, so remember to act fast if you see an especially enticing deal.